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Email past buyers

A buyer who has paid at the door once is the easiest sale you'll make. Campaigns lets you email past buyers about a restock, a new product or an offer.

Who gets it

The To line shows how many past buyers who left an email you can reach. That's every different email address on your orders, from any source.

Expect this list to be small. Most cash-on-delivery buyers only give a phone number. On your store, email is optional and labelled "for a receipt". If you want the list to grow, ask buyers for an email. When you take an order by phone or WhatsApp, the new order form has an email field under Email, notes and assignment.

Send an email

  1. Open Store, then tap Campaigns.
  2. Under New email, write a Subject, like "Back in stock: the one you asked about".
  3. Write the Message. It's plain text. Include your store link so buyers can order straight away.
  4. Tap Send to and the number of buyers.
  5. Check the confirmation, then tap Send now.

The email goes out under your store's name. Emails can't be unsent, so read it through before you confirm.

If no buyer has left an email yet, the button reads No one to send to yet.

What to send

Short, specific messages work best:

  • A restock: "The Turmeric glow soap is back. Order before Friday for delivery in Lagos this weekend."
  • A bundle: "Buy 2 bottles for ₦27,000, and pay when it arrives."
  • A new product to buyers of a related one.

Keep the promise that brought them in: pay on delivery, and you call to confirm.

Sent campaigns

Sent lists every campaign with its subject, when it went and how many emails it reached.

WhatsApp broadcasts

Most of your buyers live on WhatsApp, not email. WhatsApp broadcast shows as Coming soon. Until it's ready, share your store link on your WhatsApp status with the WhatsApp button on the Store page. See Your store link.

Good to know

  • You need a role that includes marketing to send campaigns. Ask the workspace owner if you see "Your role can't send campaigns".
  • One send reaches up to 2,000 buyers.
  • Kushi sends the email exactly as you write it. Add your name and how to reach you at the end.